1: Don’t Believe In Self-Love

Hook: Don’t Love Yourself!

Forget about all that self-love mumbo jumbo. We’re not here to coddle.

Because when you go on that “journey to self-love” as everyone talks about, you’ll pity yourself. You’ll be happy like a normie.

You’ll hate the world and be the victim of it. 

Hate yourself! But not in a pity party way. Hate yourself and make yourself work.

Toughen up and show everyone – especially yourself – what you’re really capable of. 

No excuses, no whining – just results.

Now go crush it, or stay mediocre. Your call!

2. Working Hard Is A Facade!

Hook: Stop Working Hard! It’s All A Big Lie!

Cut the hard work malarkey. It’s a claptrack and everyone’s slaving away.
People are yapping about working hard for rewards, but let’s face it – everyone’s hustling out there, from laborers to Uber drivers. So, how do we stand out in this crazy competition?

Do we work harder than laborers? I think not. 

So who’s winning here? Not me. 

Outsmart the pack. Be brains, not brawn.

Engage that brain of yours, tap into your talents, and maneuver through the chaos that screams at you to work hard. 

It’s not just about breaking a sweat; it’s about outwitting the competition.

Smart moves? That’s your turf. Think sharp, act sharper.

3. Your Motivation Lacks Discipline

Hook: One reason you should pin to your brain for failure: Your motivation lacks discipline.

Ever had that burst of hype after a YouTube video, feeling invincible? 

Hate to break it to you – that’s not motivation.

It lacks discipline.

The sudden burning desire to be the best version of yourself- that’s not discipline.

The to-do list that you forget after 1 week- that’s not discipline. 

Discipline demands consistency. Tired? Go anyways. Don’t feel good? Do it anyway. 

When you do the same monotonous tasks every day and still go to work the next day. That’s discipline. 

When you work out every day at the same time till the point you’re so bored that you’d rather do anything else, but you still go? That’s discipline.

When you want to Netflix & Chill but you handle your responsibilities, stay a man, and pay your dues? That’s discipline

It’s not a maybe – it’s a must. Why? Because discipline guarantees the payoff.

4. Not Quit- Holy Grail

Hook: Letting you in on a Holy Grail secret…

When exhaustion hits, and you’re on the verge of giving up.

Feeling dead tired, ready to bail? 

Congrats, you’re in the 40% of the supposed “top.” 

Most folks bail right there- Most of them will throw in the towel.

By that point, your only job is to “Not Quit”.

Stay in the game, and watch the quitters fade away while you keep pushing forward.

The biggest mistake people make when they reach their millionaire goal is that they stop. 

And that is when it all comes falling down. Make the next big buck!

Stick around, Outlast, Keep Your Endurance. And most importantly- Don’t Quit. 

POST 01 – Instagram Stories (Stats)

Hook: You are making a HUGE MISTAKE ignoring stories!

You may think that stories disappear after 24 hours. What good does that do?

Instagram stories are used by over 500 million users every day. That means there’s a huge potential audience for your stories, but also a lot of competition. 

Key Point 1:

How can you stand out from the crowd if the competition is tough and get more views and engagement? 

Stories are short, engaging, and interactive videos or photos that disappear after 24 hours. They are a great way to showcase your personality, connect with your audience, and drive traffic to your website or products. 

One way is to use interactive elements like stickers, polls, quizzes, and questions. These features can help you spark conversations, get feedback, and increase your reach. According to Instagram, 60% of businesses using Instagram story ads are using interactive elements to increase video view times and lower costs per click.

Key Point 2: 

Another way to boost your Instagram stories performance is to post consistently and at the right time. According to a report by Later, accounts that post seven or more stories per week get more reach, impressions, and replies than those that post less frequently. Posting regularly also helps you build a loyal and engaged community, as your followers will know what to expect from you and when to tune in. 

A good way to stay consistent is to use a scheduling tool like Hootsuite, which lets you create and schedule your stories in advance.

Key Point 3: 

Know your audience! That’s where Instagram stories analytics come in handy. Instagram stories analytics can help you understand your followers’ demographics, behavior, preferences, and feedback. 

You can use this data to optimize your content strategy, improve your performance, and grow your account. For example, you can use Instagram stories analytics to find out the best times to post, the best types of content to post, the best stickers to use, and the best ways to interact with your audience4.

Key Point 4: 

If you want to take your Instagram stories to the next level, you need to leverage the power of links. Links are a great way to drive traffic from your stories to your website, blog, product, or any other destination you want. 

However, not everyone can add links to their stories. You need to have either a verified account or a business account with more than 10,000 followers. If you meet these criteria, you can add a swipe-up link to your stories and encourage your viewers to swipe up to learn more, shop now, sign up, or whatever action you want them to take.

You should start preparing your next story right now!

CTA:

What has worked better for you on Instagram: Stories or Reels?

POST 02 – Attention is Currency

Hook:

How much is your attention worth?

Attention is currency on Instagram! Everyone is fighting for it. The one who gets the most becomes an Instagram Lord! Here’s why-

Key point 1: 

According to a study by Microsoft, the average human attention span is 8 seconds1, which is shorter than that of a goldfish. However, this does not mean that people cannot pay attention for longer periods of time. It just means that they are more selective and easily distracted by the abundance of information and stimuli around them.

So, how can you get more attention from your audience? 

Key Point 2: 

The key is to create an interrupt in the pattern. 

This means that you need to surprise, intrigue, or challenge your viewers with something unexpected or different from the norm. This way, you can capture their curiosity and make them want to see more of your content. 

Swipe to know how you can do that!

Key Point 3: 

Use a humor or a parody. This will entertain your viewers and make them laugh or smile. For example, you could use a meme or a GIF to poke fun at a common problem or a misconception, or you could use a celebrity or a pop culture reference to make a point or a joke.

A study by Van Baaren and colleagues3 found that using a subtle mimicry or a slight deviation from the norm can increase attention and rapport for social interactions. They explain that this is because such behaviors create a sense of familiarity and similarity, which enhances liking and trust.

Key Point 4: 

Use a shocking or controversial statement. This will grab the attention of your viewers and make them wonder what you are going to say next.

According to a research article by Belanche and colleagues, using a shocking or controversial statement as a headline can increase attention and persuasion for online articles. They suggest that this is because such headlines create a gap between what the reader expects and what the article delivers, which stimulates interest and curiosity.

Key Point 5: 

Use a visual contrast or a comparison. This will highlight the difference between two things and make your viewers notice the details. 

For example, you could use a split screen or a collage to show the before and after of a transformation, or the contrast between two scenarios, or the comparison between two products or services.

UGC Creators should get their notepads out ASAP!

Key Point 6:

Use visual editing. Make the screen blank, vanish into thin air, or drop the camera (pretending that it is an accident)

Creating imperfections, doing unexpected things, and even adding weird elements can make the content more interesting 

A study by Kellaris and colleagues found that using unexpected or incongruent stimuli, such as music or sounds, can increase attention and memory for advertising messages. They suggest that this is because such stimuli create a sense of curiosity and surprise, which motivates the listener to process the information more deeply.

CTA:

What are your favorite pattern interrupts? Have you come across any weird pattern interrupts lately?

POST 03 – 5 in 1 Posting Technique

Post on 5 platforms with 1 Video!

The top platforms for a larger audience in 2023 are

• Facebook Fan Page
• Youtube Shorts
• TikTok

You can ace them all with a single video. 

Key Point 1:

First, you need to create a long-form video for YouTube that covers a topic in depth and provides value to your viewers. This can be anything from a tutorial, a review, a story, or a vlog. The key is to make it engaging, informative, and entertaining. According to YouTube, the ideal length for a long-form video is between 10 to 15 minutes1. This will help you rank higher in the algorithm, get more watch time, and increase your chances of getting monetized.

Key Point 2: 

Next, you need to repurpose your long-form video into short-form videos for Instagram and TikTok. These platforms are all about capturing attention and creating viral content. The ideal length for a short-form video is between 15 to 60 seconds2. Use the Munch AI to create videos according to the trend

Key Point 3: 

Edit your short-form videos to make them look, sound, and flow better. Add catchy titles, captions, stickers, filters, music, and transitions. Make it into a reel for Facebook and Instagram.

You can also use tools like Opus3 or Pictory4 to help you with this process.

Key Point 4:

Convert some of the data into a static post or a story for all platforms.

Use hashtags, keywords, descriptions, and tags that are relevant to your topic and your audience. You can also use tools like TubeBuddy or Later to help you with this process.

The result?

You have content for every platform you use!

POST 04 – Tool

This. Is Your cue to pay more attention to AI

Key Point 1: 

1. Google pixel 8 is coming soon and Bard will be taking over your phone! Google Assistant with Bard will be able to access users’ apps like Gmail, Maps, and more, if they decide to let it in. It will also be able to pull details from different contexts and export them to Google Docs or Gmail without a keyboard or copy and paste. For example, Google showed the Assistant pulling details from a party invite in Gmail and tapping into Google Maps for directions. You could also chat to Bard to whip up a meal plan with a grocery list. 

Key Point 2:

1. Now AI can even read your mind! Researchers from Osaka University have created an AI bot that can read minds and draw images based on fMRI scans of brain activity. AI image generation: The bot uses OpenAI’s DALL-E 2 and Stable Diffusion models to generate realistic images from text cues, such as a teddy bear or an airplane, with 80 per cent accuracy

Key Point 3

1. You should get the nick of AI before it gets a piece of you! And Here are AI tool that you can master for Instagram before all that happens-

Voila AI is a browser extension that can help you with various tasks related to Instagram posting, such as:

• Writing captions and hashtags for your images, using OpenAI’s GPT-3 and GPT-4 models.
• Researching topics and keywords for your niche, using OpenAI’s ChatGPT AI model.
• Summarizing web articles and blog posts into short and catchy snippets, using OpenAI’s TL;DR AI model.
• Translating your captions and hashtags into different languages, using Google Translate API.

Why should you do everything manually when it is the 21st century?

The best thing is that you can even try Voila AI for free! What AI do you use these days?

POST 05– Artificial Intellegence (AI)

Don’t get left out!

Everyone is using this feature to make reels these days

Key Point 1

The Descript Eye Contact Feature is an AI-powered video effect that will digitally rotate your eyeballs to make it appear that you’re looking directly into the camera. 

Key Point 2

This can make your video feel more personal and engaging, especially if you’re reading a script or using a teleprompter.

Here is how you can use the Descript Eye Contact Feature:

1. Upload or record your video in Descript. 
2. Select your video from the Canvas, Timeline, or the layer list in the sidebar.
3. With your video selected, click on the Effects + button in the right sidebar. Look for “Eye Contact” and click to enable it. You will need an internet connection for this step, as the effect processing happens in the cloud.
4. Wait for the processing to finish. Descript will create a new video file with the Eye Contact effect applied. The length of this process will vary depending on your video’s duration and your internet connection.

1. You can preview the result by playing the video in Descript. You can also enable or disable the effect during specific moments in your video by creating a scene and turning the effect on or off from the sidebar.
2. You can export your video with the Eye Contact effect by clicking on the Share button in the top right corner and choosing your preferred format and settings.

Try it today and forget to memorize long scripts!

Have you ever used AI in your videos? Comment down below!

Scripts for Lars

Important note for client before reviewing scripts.

I hope this message finds you well. We are pleased to share three script ideas tailored to enhance your brand and engage your audience effectively:

I’ve written 3 complete scripts along with topics, only for the remaining three scripts, to make sure we are on the same page.

1. Bullet Points Script:

Only the main bullet point of the whole script. It allows you to elaborate your points creatively

2. Full Script:

Comprehensive and detailed with stats and facts ( I’ve followed this format)

3. Conversational Tone Script:

like influencers’ podcasts

Most important: I have provided a couple of script ideas related to your niche. Your input is crucial. Please take a moment to review and let us know which script type resonates with you.

I understand the importance of aligning with your brand voice and are committed to refining the script to suit your preferences.

Your satisfaction is our priority. Feel free to share any changes or preferences.

Script 02 – CRAZIEST Secrets Behind Wealth Titans No One Talks About!

Alternative: Ever Wondered What Sets Wealth Titans Apart YOU?

Ever wondered what sets an ordinary person apart from wealth titans apart from ordinary people?

 It boils down to three things: smarts, hustle, or a touch of courage.

Key Point 1:

To put simply, to understand how ordinary folks turn into extraordinary millionaires we have to take a cue from the legendary Warren Buffett, whose timeless secret lies in careful planning, goal-tracking, and management. 

He once said, “Opportunities come infrequently. When it rains gold, put out the bucket, not the thimble.”

Key Point 2:

Now, onto the tech titan Elon Musk, who swears by relentless innovation and risk-taking. His mantra? ‘When something is important enough, you do it even if the odds are not in your favor.’ 

All these millionaire blueprints share a common thread – passion, patience, and resilience! If you have passion, you can stand firm in every challenging situation.

CTA: 

Which millionaire blueprint resonates with you the most? Drop a comment below and let me know 

Script 02 – Schools Creating Robots, Not Geniuses

Hook: The schools are turning students into robot workers for factories!

Key Point 1:

• Top of it, schools shaping more assembly line soldiers than fostering brilliant minds. 

Key Point 2:

• The whole exam and grading drill might make diligent students, but they are becoming cogs in the industrial machine.

Key Point 3:

Plus, do you know?

• According to a 2022 UNESCO report, a whopping 60% of employers think today’s graduates lack vital skills like problem-solving and creativity, turning the education system into a bot factory. 

Key Point 4:

So the solution is; 

• The schools need a glow-up, steering away from churning out automatons and aiming for a blend of hardworking individuals and vibrant, innovative minds.

My friend, get ready to break free from the factory mold and unleash your genius.

CTA: Pause and ponder: What meaningful values is today’s education truly imparting to our youth?

>>>>>>>>>>>>>>>>>>>>>>>>>>>>

Script 3 – Price Tag Paradox Triggers the Human Psyche

Hook: If I had to say, pick one – both are free…

Spend a night with your loved ones in a room worth $500 or do the same in a $50 room.

Definitely, you’re going to stay in a $500 worth room.

Why?

Well, It’s not just about luxury; it’s about the psychology of perceived value. 

When you step into a premium hotel, you’re not just paying for a room; you’re investing in an experience. 

To put it in simple way:

The price tag shapes your perception, creating an expectation of excellence. 

This principle extends beyond hotels; it’s a crucial lesson in sales. 

Your pricing conveys value—charge accordingly, and people will recognize the worth of what you offer. 

So, remember, whether it’s a hotel or a product, pricing isn’t just a number; it’s a storyteller, shaping the narrative of quality and desirability.

Agree? Let me know in the comment section.

Script Ideas for 4,5.

• The Art of Letting Money Chase You
• Set Clear Goals to Achieve Your Dreams
• 5 Years Of Hard Work For 50 Years Of Freedom 
• 4 Tips to Recognize Your Inner Potential In Your Self Realization Journey
• The Art of Becoming Your Best Self Through Consistent Practice
• Start Your Bold Journey of Revamping a New Identity

These are some raw ideas that are matching to your services. May you like these ideas too.¹²

1. Don’t Put All Your Eggs in One Basket 

(Talk about why investing in multiple areas is crucial and putting money in a single area could harm you pretty badly)

1. Top 3 Investing Mistakes Beginners Make

(Talk about common pitfalls usually a newbie investor ends up doing such as not researching the company properly, not understanding market dynamics, when to invest or when to not, etc.)

1. Grow Your Wealth Slowly and Surely

(Talk about slow yet consistent growth is the key to wealth generation. Talks about the pros of it and contrasts that with the common probs too, if ignored.)

1. 3 Expert Tips to Invest Like a Pro

(Talk about 3 main tips that you should be aware of about investing)

1. Busting 5 Common Investing Myths (Fact vs. Fiction Style)

(Bust myths about Market analysis, market dynamics, your investing ability, etc)

1. Control Your Reactions, Not Your Portfolio (Emotional Intelligence)

(Why strategies and controlling your money portfolio is not the right approach and why emotional intelligence is the thing that comes in handy in the long run)

1. ANIMATED VIDEO:  Feelings

Angle: Value

Alternative Headline:

• 95% of you is on a SPREE! Only 5% listens to you. 
• Who’s in charge? You or Your Feelings? 

Chosen Title: You are in control of ONLY 5% Of YOU!

The rest? That 95% is being controlled by your feelings.

Touché?

Ask yourself, Do I feel like doing this? That is where the problem begins!

When you give your feelings the leash of your being, you start missing out on life and satisfaction!

Do I feel like going for a morning walk? NO!

Do I feel like cooking a meal? NO!

Do I feel like doing a job? NO!

WHERE DOES IT STOP?

Take your control back! Once you sit yourself down and understand that there is no such thing as FEELING completely ready and that is PERFECT? You only need to keep pushing. You need to keep trying, keep thriving, keep exploring. 

Even in Nemo, you learn to JUST KEEP SWIMMING, JUST KEEP SWIMMING!

(Nemo Reference:)

See yourself becoming the Risk-taker, Action-maker of a person you dreamed of! That is when you FEEL CONFIDENT, FEEL POWERFUL. YOU ARE IN CONTROL!!

*Note: This is the animated video that you asked to recreate. I added a few things to it to make it unique. The reference is famous and even that video has millions of views. This doesn’t necessarily require the outline of a carousel or a talking reel.

POST# 2

Reference Link: https://www.instagram.com/reel/CwzzLM7yHzT/?igshid=MzRlODBiNWFlZA==

2. TALKING TO CAMERA: Stats

Angle: Value

Alternative Headline:

• Stats; The Silent Killer Of My Enthusiasm
• Stats ‘Mean’ Trouble For Me

Chosen Title: I FLUKED All My Stats Classes! 

Hook: 

I hate Stats and that’s the reason I failed. But I’m sitting in for this one!

Intro bridge :

Wonder why you forget things that quickly? It’s because we only retain 10% of what we read! But on the other end of the story, our brain stores 95% of the message that we get in a video!

Bullet 1: 

Your Brand is Taking The Hit!

If you’re using text form objects, you need to re-align your marketing strategy.

Bullet 2 : 

Save Yourself From Losing 85% Of Your Brands Potential 

You could keep driving on the same road and hit a tree trunk OR you could define your path by videos. 

Bullet 3 : 

Would You Rather Wait For The World To End? Or Give Yourself The Boost You Require?

The choice is always yours. Actions derive reactions. Cliche but true. 

Outro bridge: 

You are the leader of your cruise. Sailing towards the storm is always a choice!

CTA: Do you think these are just numbers? Comment down your thoughts!

*Note: This is also the Statistics Video that you wanted me to recreate. It can also be converted into a carousel. I’ve only added the main points so that you can talk around it naturally.*

Post# 3

Reference Link: https://www.youtube.com/watch?v=Pk2znRXn3gU

3. CAROUSEL POST: Disney

Angle: Business Story

Alternative Headline:

• Disney’s D-Day!
• Disney In Trouble!

Chosen Title: DISNEY GOT FIRED!

Hook (Slide 1): 

Walt Disney Hit A Brick Wall At $0 and Sky-Rocketed to $120 Billion Net-Worth

Intro bridge (Slide 2): 

The Company Who Sells The Idea Of Making Dreams Come True, Once Had Its Own Dreams Shattered!

Bullet 1 (Slide 3): 

At The Nick Of His Career Start, Walt Disney Got Fired. 

The newspaper reported it to be the lack of creativity. Lack of creativity? From escapades to commercial illustrations to weekly magazines, nothing got the hit it has today. 

Was that it?

Bullet 2 (Slide 4): 

Disney Tried The Hollywood Dream

Once setback by failures,Disney set on a journey to try and get the Hollywood fame where he created the infamous character. 

Bullet 3 (Slide 5): 

Hollywood’s IT Celebrity: MICKEY MOUSE

This black and white mouse shifted how animated films worked in the industry. This brought in Comical Sounds, and the Vivid Colors. They got into experimentation and created NEW IDEAS. 

Bullet 4 (Slide 6): 

It’s Not Even A Single DisneyLand; It’s A Disney Kingdom!

Disney has now expanded to 12 magical amusement parks, 25 hotel resorts of fun, and a cruise line for the complete family! 

Making dreams come true makes sense now!

Bullet 5 (Slide 7): 

Imagination Is The Core Of Disney!

Imaginations and dreams are limitless and so is the Disney Success. From a kick-out by a newspaper company to being the favorite worldwide, Disney teaches the epitome of branding and marketing.

Outro bridge (Slide 8): 

Take the words of Disney; Live a little more; and Dream. Only Then Dreams Come True!

CTA (Slide 9): 

What Are Your Limitless Success Dreams? Do You Hakuna-Matata Your Way? Or Your Fate Lives Within You?

(Ref: https://quotesgram.com/l-quotes-from-disney-movies/

https://www.pinterest.com/pin/663506957595179845/)

*Note: This business story is added by me since Disney is a company that nobody fails to recognize. It disguises as a news at first and then transforms into a business story. The references are added for both context and even pictures for designers*

POST# 4

Reference Link: https://x.com/aisolopreneur/status/1699078693661159447?t=Ov5UaQ3V978HPrpaPpjjSw&s=08

4. NEWS CAROUSEL/ GRAPHICS POST: ChatGPT x Canva

Angle: News

Alternative Headline:

• Innovation Alert: Canva & ChatGPT Form A Dynamic Duo
• AI Has Done It Again! Behold ChatGPT x Canva

Chosen Title: ChatGPT x Canva- Match Made In Design Heaven!

Hook (Slide 1): 

Forget about having CTRL issues. ChatGPT will save you HUNDREDS of minutes!

Intro bridge (Slide 2): 

Fools can talk about the price of creativity and question AI ETHICS MUMBO JUMBO!

Opportunists SHOULD grab this by the horns and unleash their inner artists!

Here is how you can get started: 

Bullet 1 (Slide 3): 

Step 1: Get That Canva Plug-in (Talk of the Town)

Install Canva on your device and race to the ChatGPT Plug-in Store. 

Download Canva Plug-in and sit-tight. 

Bullet 2 (Slide 4): 

Step 2: Go Crazy With Your Creativity!

Enter any prompt you think is cool and see the magic happen before your eyes. It creates your design in seconds!

Bullet 3 (Slide 5): 

Example 1: Brand Identity

Want a Logo that kicks? Enter your prompt like:

I’m starting a business in *insert niche*. My theme is *insert colors* and want a minimalistic look. Create a Logo and a Banner for me. 

*Insert a screenshot of a logo and banner created this way*

Bullet 4 (Slide 6): 

Example 2: Webinar Poster

Planning to publish a webinar? Publish this first:

I am a *insert profession* planning to host a webinar in the topic *write topic*. Here are the details: 

Time:

Date:

Medium:

Create a poster for me that I can put on Ads. 

*Insert a screenshot a poster created this way*

Bullet 5 (Slide 7): 

Edit and Hit The Share Button!

Seems a little off? Need changes? You can customize by clicking on the links and editing it to your taste. 

SHOW IT TO THE WORLD! It is THAT EASY!

Outro bridge (Slide 8): 

This is just the beginning and it is already mind-blowing! Don’t you wonder what’s next?

CTA (Slide 9): 

AI has shaken people to the core in many ways! Do you think it helps your job or takes it away from you? 

Comment your take on this!

*Note: This is the news you suggested me to cover. I added new examples and different tone of writing to shake things up*

POST# 5

Reference: https://youtube.com/shorts/-19oR2yF2N4?si=uQr01TBvD85T_DxW

5. TALKING TO CAMERA: Toothpaste

Angle: Marketing Tips

Alternative Headline:

• Even Toothpaste Is Fooling You!
• A Simple Toothpaste Can Prank Millions

Chosen Title: Are You Being Dumbed Out By Toothpaste?

Hook: 

1 Toothpaste. 3.6 Billion Dummies! Are You One Of Them?

Intro bridge :

What makes you choose one toothpaste over the other? This SECRET MARKETING TECHNIQUE will make you question things!

Bullet 1: 

7 Out Of 10 People Choose A Striped Toothpaste. Why?

If the mushy mixed up toothpaste is what you get in the end, why bother getting a striped one? 

Are you avoiding the white one because it is white? (That’s Racist!) 

Bullet 2 : 

Check Your Toothpaste Package.  Each Color Associates A Benefit

One for freshness, One for Cleanliness, One for Flouride, and One of Antibacterial Properties?

Bullet 3 : 

Let Me Tell You The Secret. These Colors Actually Mean….NADA!

That’s it!  NOTHING!

Bullet 4 : 

Then Why Do They Do It? For The Aesthetics? NO!

It’s all about the customer mindset. 

Outro bridge: 

Cleaning teeth ain’t rocket science. But people like to believe it is. We tell them their problem is huge! Make them special! 

That is EXACTLY what they dig! 

CTA: What works for you? Simplifying the problem or Complexifying it? 

*Note: I loved the angle and didnt wanna miss it. It already has 22 Million Views on Youtube.Why not incorporate on Instagram? Could turn it into an animated reel as well*